I worked as a freelance graphic designer for the Northwest Oilmen Baseball team during their 2018 season. The NWI Oilmen are a minor league baseball team in Whiting, Indiana.
My work for the Oilmen included creating promotional materials, ranging from pocket and downloadable schedules, promotional night Facebook creative, and developing the copy and graphics for the 2018 advertising campaign for digital and outdoor, which achieved a combined total of 1.7 million impressions.
DIGITAL BILLBOARD CAMPAIGN
The NWI Oilmen billboard campaign featured 8 different digital boards and achieved 1.1 million impressions. The standard static outdoor boards achieved 24K impressions.
PROGRAMATIC DISPLAY ADS
The NWI Oilmen programatic display campaign received 304,443 impressions. The corresponding Facebook ad campaign received 392,869 impressions.
Click to enlarge each image.