In early 2019, I started working with Market Table and Events (formerly Marco’s Table), a restaurant and catering venue with a twist. Headquartered in Elmhurst, IL, Market Table prides itself in creating unique culinary experiences for its patrons. From its themed pop-up dinners, cooking classes, and catering services, Chef Nick and the culinary team always brings delicious flavors to their dishes. I was brought in to manage their Facebook and Instagram pages, as well as start advertising their pop up events through Facebook events. In August, we will be launching a weekly series on Instagram Stories as well to help promote upcoming events and services.
The goal of this project is to bring in more people to themed pop up events through Facebook event boosting, book catered events (on or off site) and grow a social following for the brand. In the first two months of cooking up social content for Market Table, their Facebook community grew by 13.8%. On the Instagram side, we’ve increased both organic engagement and impressions by over 80%, respectively, while maintaining community growth and engagement rates above 5%. The introduced Facebook Events also reached over 5.2K people on the platform.
After the transition to the new name Market Table and Events in June, these social media numbers mostly maintained (which was expected after a brand transition) and even increased in some areas. Facebook impressions increased to over 9K with an average engagement rate of 10.5% on posts. The MTE community seemed to start gaining some more interest in their capabilities and cooking classes. Posts on these topics gained exposure beyond the follower base thanks to the use of relevant industry hashtags.